Liverpool FC kit: what fans can buy now, and what changes in 2027/28
Liverpool’s kit story now runs on two different clocks. The 2026/27 home kit is already available to buy, while the Turkish Airlines front-of-shirt sponsorship will not arrive until 2027/28.
That split matters because it separates what supporters can wear now from what changes later. The current Liverpool FC kit cycle is live in shops; the new sponsor is a future commercial switch, not part of the shirt fans are buying today.
What is confirmed now
| Item | Season | Status | Confirmed detail |
|---|---|---|---|
| Liverpool home kit | 2026/27 | Confirmed and on sale | Liverpool’s new 2026/27 home kit is already available to buy |
| Liverpool away kit | 2026/27 | Confirmed | The retro away kit takes design inspiration from the 1980s |
| Shirt and shorts design | 2026/27 | Confirmed | The shirt and shorts deliberately do not match, which has sparked discussion online |
| Front-of-shirt sponsor | 2027/28 | Confirmed | Liverpool have confirmed Turkish Airlines will become the club’s front-of-shirt sponsor from the 2027/28 season |
| Sponsor replacement | From 2027 | Confirmed | Turkish Airlines will replace Standard Chartered from 2027 |
| Sponsorship value | 2027/28 onward | Confirmed and reported | Liverpool have announced a Turkish Airlines shirt sponsorship deal worth £60m a year; The Times says it is worth more than £60m a year |
| Deal scale | Premier League history | Reported | The Times says the Turkish Airlines agreement may be the most lucrative shirt sponsorship deal in Premier League history |
The practical takeaway is simple. The shirt on sale now is the 2026/27 Liverpool home kit, and it sits in the current sponsorship cycle. Turkish Airlines belongs to the next cycle, so the announcement matters for what comes later rather than what fans can buy today.
What fans are actually buying in 2026/27
The 2026/27 range is not just a placeholder before the sponsor change. Liverpool’s new home kit is already in stores, and the away shirt is part of the same retail cycle.
The away design has a clear nod to the 1980s, which gives it a link to one of Liverpool’s most recognisable visual eras without needing any extra marketing gloss. The range has also prompted discussion because the shirt and shorts are intentionally mismatched, a design choice that stands out as soon as you see it.
That is why the kit and the sponsorship news are being talked about together. One is the shirt fans can buy now; the other is the commercial badge that will sit on a future version of the Liverpool FC kit.
What changes in 2027/28 — and what does not
Liverpool have confirmed Turkish Airlines will become the club’s front-of-shirt sponsor from 2027/28, replacing Standard Chartered from 2027. That is the confirmed commercial change, and it is separate from the 2026/27 kit already on sale.
Liverpool have also announced the deal is worth £60m a year. The Times reports it is worth more than £60m a year and may be the most lucrative shirt sponsorship agreement in Premier League history.
What does not change immediately is the current shirt supporters can buy. The 2026/27 home kit is already available, and the Turkish Airlines branding is still a season away.
Liverpool FC kit timeline
| Date/season reference | Kit or sponsor development | What it means for fans |
|---|---|---|
| 2026/27 | Home kit release | The current Liverpool home shirt is on sale now |
| 2026/27 | Away kit release | Fans can buy the retro away shirt with 1980s-inspired styling |
| 2026/27 retail cycle | Shirt and shorts mismatch | The design is deliberate and has become part of the conversation around the kit |
| 2026/27 current cycle | Standard Chartered remains on the shirt | The sponsor on this kit cycle is still the existing one |
| From 2027 | Standard Chartered replaced | The sponsor change is confirmed for the next cycle, not the shirt on sale now |
| 2027/28 | Turkish Airlines front-of-shirt sponsor begins | The new sponsor appears on Liverpool’s shirt from this season |
| 2027/28 onward | £60m-a-year deal takes effect | Liverpool move into a new commercial shirt cycle, which is why the deal is already drawing attention |
Current kit vs future sponsor: the simple version
| Question | 2026/27 answer | 2027/28 answer |
|---|---|---|
| What can fans buy now? | Liverpool’s new 2026/27 home kit | The Turkish Airlines-branded shirt is not the current retail item |
| What does the current kit feature? | A home shirt already available to buy, plus an away kit with 1980s inspiration | A future shirt cycle with Turkish Airlines on the front |
| Who is on the shirt now? | The current sponsor remains in place for this kit cycle | Turkish Airlines takes over from Standard Chartered from 2027 |
| Why is the Turkish Airlines deal being discussed now? | Because the announcement has already been made | Because it is a £60m-a-year change that may be the biggest shirt sponsorship deal in Premier League history |
The clean answer is that Liverpool fans can buy the 2026/27 home kit now, with the 1980s-inspired away shirt alongside it. The shirt-and-shorts mismatch has added to the debate, but the bigger confirmed change is later: Turkish Airlines replaces Standard Chartered from 2027/28 on a £60m-a-year deal.